LinkedIn is the largest social networkfor working professionals.
In fact, two new users join LinkedIn every second.
This makes it the ideal platform for a person that wants to grow a business orsomeone that might wants to find a higher-qualitycareer opportunity.
So in this video I'm going to teach you seven strategies tohelp you get started on LinkedIn.
If you stick with me until the end, I have anextra special bonus just for you.
Hey guys, if we've never met before , I'mHeather Austin from ProfessorAustin.
com and The Career Club on Facebook andon this channel I teach simple solutions to help you grow a business or launch acareer you loves.
So if you're new here, consider subscribing.
Let's jump on overto the computer.
So here we are.
This is my professional LinkedIn profile and thefirst step when it comes to starting your LinkedIn profile is to make surethat you add a professional profile picture.
One of the first places apotential connection will look when they reach your profile is your profilepicture.
Upload a professional photo where you are smiling, dressed appropriatelyand looking directly at the camera.
Remember, that first impressions areeverything.
In fact, LinkedIn has reported thatprofiles with a photo have 21 times more profile views and nine times moreconnection requests.
Now to make sure you upload the perfect profile photo, take alook at a video that I created about the do's and don'ts of a profile picture forLinkedIn.
I'll go ahead and link it up below.
Step 2 to making sure that you getstarted in the right direction on LinkedIn is to customize your headline.
A catchy, industry specific headline is a must.
This is the second place a newconnection will look when they view your profile.
By default LinkedIn will placeyour most recent job title as your headline.
So you want to make sure youclick on the edit button and customize it using keywords that make it easierfor others to find you.
Incorporate your specialty and aavoid generic headlines.
Now you have 120 characters availableto make your headline really stand out.
I've also created a video about how tocreate the perfect Linkedin headline and I'll go ahead and link that one up belowas well.
The next step to making sure your LinkedIn profile is in tip-topshape is to include a well-written summary.
The summary section on LinkedInis one of the most overlooked sections.
This is where a potential connectionwill look to find out some of your greatest accomplishments.
Your summaryshould address who you are, who you help and how you help them.
To properlyaccomplish this, develop a sentence about what type of career interests you andwhat drives you most about your ideal career, then discuss the area ofexpertise.
You will also want to mention any volunteer work that you've done andany awards that you've received.
Now you could add a little bit of personality tothis section by briefly mentioning your interests.
Remember that headers sub headers and bullet points are a great way toeffortlessly lead your reader through the content.
Now you have 2, 000characters available to create your summary.
To make it easier for someone toreach you, include your email address at the very end.
Step number four is to addyour work experience.
Your work experience will tell a more completestory about who you are and who you help.
You'll find your work experience sectionbelow your main profile section.
Go ahead and click on the plus sign.
Start with adescriptive title and then enter the company name.
If the company name isavailable, you'll actually be able to select it from the drop down menu.
Selecting the company will automatically link you to their page.
When writing yourjob descriptions, make sure that you identify your key accomplishments andyour achievements in just a few sentences.
you want to strategicallyplace keywords and quantify your accomplishments as best you can usingpercentages, numbers and dollar amounts and always make sure that this sectionis written in first person.
You'll want your work experience section to mirrorthe work experience section on your resume.
However you don't want to make itlook like you copied and pasted from your resume.
With your work experiencesection completed, you are now ready to add your education.
You'll find theeducation up in the introduction section of your LinkedIn profile.
You'll go aheadand just click on the little pencil icon and then find the spot where it listsyour education.
Remember your education section tells alot about you.
It's the perfect way to connect with your old classmates or evenalumni.
You want to start by adding your school and the degree or degrees thatyou've received and if you have a specific major or an emphasis you canalways add that to the field of study area.
You'll also have the opportunity toadd your grade point average.
If you're a student or a recent graduate you can usethis section for your GPA, otherwise leave it blank.
When it comes to yourdates attended, enter the time period you started to the time period you graduatedor expect to graduate.
You can also add activities and societies such assororities or fraternities or even extracurricular activities or clubs thatyou belonged to.
Use the description section to add awards and honors or evencommittees that you served on.
Now here's a good rule of thumb when it comes toyour education section, if you are more than five years out of high school andhave an undergraduate degree you don't need to list your high school.
Also usethe media section to showcase any special presentations or reports thatyou've completed.
Now the next step, step number six is toemphasize your volunteer experience.
The volunteer section is the perfect placeto highlight your passions and demonstrate how you like to give back.
You'll find this section at the very bottom after your work experience andyour education.
Go ahead and click on the plus sign tothe organization, the role and even the cause.
Keep in mind, as you're filling outyour volunteer experience section, that research has shown 41% of companies findvolunteer work just as vital as paid work.
So if you have little or even nowork experience, you really want to spend time in your volunteer section.
And thenfinally step number seven is to add key word specific skills.
This section isfound right below the volunteer experience and in what they call the”Featured Skills and Endorsements” area.
You'll go ahead and click on “add a newskill” or if you've already started your profile and you have some skills listedyou can go ahead and click on the pencil icon to edit those skills.
This sectionis a great way to showcase your talents, abilities and your strengths as aprofessional.
Ok guys, I have a couple bonus tips for you before we leave.
Thefirst bonus tip is to actually customize your background photo.
So you'll noticemy photo will actually be located in my main or what LinkedIn calls yourintroduction section.
You can go ahead and click on the pencil icon.
It evengives you a recommended size for your photo.
You don't want to get too fancyhere, just keep it simple.
If you want to add a title of some sort, you can.
Iactually created a video all about how to customize your background photo soI'll go ahead and link that up below as well.
And then the last bonus tip is tocustomize your LinkedIn URL.
This is found in the “edit public profile and URL”section.
If you go ahead and click on here, you'll be able to find the edit URLsection in the top right hand corner of the page.
Just go ahead and click on thepencil and add your name or your last name or some combination of your name oreven your business name.
Now I created a video about how to edit your URL so I'lllink that one up as well.
Okay guys, there you have it.
Ihope you enjoyed this tutorial of the 7 top things to help you get started onLinkedIn.
Thanks guys for hanging in there with me until the end.
I promisedyou an extra special bonus and here it is.
The LinkedIn Liftoff.
A free five dayemail course with workbook, to help you get your other LinkedIn sections intip-top shape.
So I have a question for you.
What is your biggest challenge whenit comes to using LinkedIn.
Please feel free to comment and connect with othersbelow and if you know someone that might benefit from this video, please share itwith them and don't forget to hit the like button below and remember tosubscribe.
Thanks guys and I'll see you next time.